There’s a trend that’s been developing over the last couple of years in the titles of TV shows; I started really noticing it last year and it’s escalating. Some marketing guru must have planted the idea that a ONE WORD title is the way to go. Once a few of the shows so entitled appeared, it was only a matter of time for other stations to follow suit.
It was a great marketing idea; The single word title grabs you right away. It stands out like a naked woman in a crowd. The one word, often itself a powerful word with a strong meaning screams at you to pay attention to me! See if you agree.
Scandal
Revenge
Hostages
Blacklist (I cheated by omitting the THE)
Girls
Southland
Intelligence
Shameless
Elementary
Mom
Castle
Mixology (new)
Resurection (new)
Nashville
Dateline
Parenthood
Community
Believe (new)
Crossbones (new)
Crisis (new)
Dracula (new)
Dracula
Grimm
Hannibal
Dexter
Weeds
Episodes
Californication
Brotherhood
Well to be fair, said the TV historian, this has been going on for a while: Dragnet, Gunsmoke, Bonanza, M*A*S*H, Batman, Rawhide, Bewitched, Alice, Maude, etc.
Hi Weez, Yes we had those one word titles, I forgot about them. Were they all in the same year or two or spread out? Perhaps it’s all the billboards in bus shelters and on the sides of buses – just seems a lot all at once. What do you think?